Google Ads management
Google Ads run for local service businesses in London. We are judged on enquiries, cost per lead and booked appointments. Not impressions, not clicks, and not a monthly report full of charts nobody reads.
Dental Hygienist Appointments
yourclinic.co.uk/hygienist
Appointments this week. Clear pricing, no registration fee. Book online in under a minute.
From live client accounts
Two examples from campaigns running right now, anonymised at our clients' request. Real figures over the periods stated, not projections and not industry averages.
Dental clinic / London
£22
to book a new hygiene patient
Each hygiene appointment is worth £130 to the clinic on the day, before any further treatment that patient goes on to book. Around six times the ad spend returned immediately, and the patient is then on the books for years.
Hygiene campaign, second month
London clinic, August 2026
Ground screw installer
£25
average cost per enquiry
Held at roughly this level every month since March. A single foundation job is worth several thousand pounds, so the arithmetic on this one has never been close.
Foundations campaign
Six months to August 2026
Where these numbers come from, and what they do not include. Both are taken from live accounts over the periods shown, and both are measured against ad spend. The dental figure covers the campaign's second month; the first month ran with a tracking fault, so the true result was very likely better than what we were able to record. We would rather tell you that than have you wonder what else was rounded in our favour.
What we actually do
Most wasted budget is not spent on the wrong bid. It is spent showing your ad to people who were never going to become a customer. Someone researching a job they intend to do themselves. Someone forty miles outside the area you cover. Someone looking for a job, not a quote. Getting that right is most of the work.
We target what someone types when they are ready to pick up the phone, not what they type while they are still reading around the subject. Fewer clicks, better clicks.
Every week we read the actual searches that triggered your ads and block the ones that waste money. Free, cheap, DIY, jobs, courses, complaints. This never stops being worth doing.
Set to the area you genuinely serve and would happily travel to, right down to the postcode where it matters. Paying to appear in a town you will not drive to is the easiest money to stop losing.
Most of your enquiries will be phone calls, and most accounts cannot tell you which ad produced them. Yours will. Calls, form fills and WhatsApp taps all counted the same way.
Every campaign points at a page written for that one service, built and hosted by us. No waiting on a developer, and no ads pointing at a homepage hoping for the best.
How many enquiries, what each one cost, which service they came from, and what we changed this month. One page. If you want the dashboard as well you can have it, but you will not need it.
The part most agencies skip
Google will happily optimise towards form fills. The trouble is that a form fill from a time waster looks identical to one from a customer who books. Left alone, the system learns to find you more of whatever is easiest to get. So we close the loop: you tell us which enquiries turned into real work, and we feed that back.
We record which search and which ad brought them, invisibly to them.
Form, call or WhatsApp. It reaches you within seconds, with the search attached.
Two taps. Junk, decent, or booked. That is the whole job on your side.
The booked ones go back to Google as the outcome that actually counts.
Google starts chasing people who resemble your paying customers.
This matters most when the budget is modest. A campaign with a handful of conversions a week gives Google very little to learn from, so the quality of what you feed it counts for far more than the quantity. It is the difference between a small budget that works and a small budget that quietly drains away.
What usually goes wrong
We have taken over a fair few. The same handful of problems turn up almost every time, and none of them are exotic. They are simply what happens when nobody is looking closely at a small account because it is not worth their time.
What we usually find
What we do about it
Which is why we build and host it ourselves rather than pointing your budget at a website we do not control. If a page needs changing on a Tuesday afternoon, it changes on a Tuesday afternoon.
How we start
Sometimes sooner. The setup fortnight is not us being slow, it is us refusing to switch on a campaign that has nowhere decent to send the traffic and no way of telling whether it worked.
Half an hour with Don. Which services you want more of, what a customer is worth to you, where you will travel to, and what you have tried before. If the maths does not work for your business, we say so then.
We work out what people actually search for in your area, what the competition are bidding on, and what a realistic cost per enquiry looks like. You get that estimate before you spend anything.
We build the landing page for each service, wire up form, call and WhatsApp tracking, and test it end to end on a real phone. Nothing goes live until an enquiry can be traced back to the search that caused it.
The first month is the noisy one. We read the search terms every week, cut what is wasting money, and shift budget towards what books. You get a short report and a call whenever you want one.
I have used Bold Tony's services for a long time. Don and VJ are very professional, quick and produce work of high standards. They are always on hand to give good advice.
Don was able to quickly pinpoint significant website issues I had that were impeding my SEO performance... His clear communication, professionalism, and skill make him an invaluable resource.
What it costs
Campaign setup
From £1,200
One off. Research, account build, conversion tracking, call and WhatsApp tracking, and the landing page work needed to point the campaign somewhere sensible.
Monthly management
From £350
Ongoing. Weekly search term reviews, bidding, ad testing, landing page changes, reporting, and Don on the end of the phone. No long contract.
Your ad budget
From £600
Paid straight to Google, never through us, so you always see exactly what was spent. We will tell you honestly on the first call whether your budget is enough to be worth starting.
Straight answers
You do. It is set up under your own billing, we are added as a manager, and if we part ways we step out and everything stays exactly where it is. Agencies that keep the account in their own name are protecting themselves, not you.
It depends on what a customer is worth to you and what your competitors are paying per click in your area. We work that out before you commit, and if the numbers say your budget is too thin to produce a sensible result, we will tell you rather than take the fee anyway.
No long tie in. We ask for three months at the start because the first month is genuinely the worst one, and judging a campaign on it would be like judging a shop on its opening day. After that it is monthly.
Usually within days of the campaign going live, because you are appearing in front of people who are already searching. The first month is about volume, the second is about cutting the waste, and by the third the cost per enquiry is normally where it should be.
Not in the same area. If we run ads for a dental clinic in one part of London we will not take another one nearby, because we would be bidding you against each other and taking two fees for it.
Yes, and we will look at it before you commit to anything. Sometimes there is a decent structure underneath that just needs the tracking fixed. Sometimes it is faster to start again. We will tell you which, along with what we think it has been costing you.
Don runs your project and does most of it. VJ designs. For the parts that genuinely need a specialist, backend development or attribution work for example, we bring in people from a small group we have used for years, every one of them London based. Nothing is handed to an offshore team. We brief them, we check the work, and we carry the responsibility for it. That arrangement is the whole point: you get specialist skill without having to find, brief or chase anyone yourself.
It is a name we liked rather than a person. There is no Tony. You will be dealing with Don and VJ. We mention it because roughly everybody asks.
Start here
A short call with Don. No pitch deck and no pressure. We tell you what a realistic cost per enquiry looks like in your trade, what it would cost to run, and whether your budget is enough to bother. If it is not a fit, we say so.