Google Ads, websites and SEO / London
Google Ads, the landing pages they point at, and the hosting underneath, run as one thing by one supplier. We are judged on enquiries, cost per lead and booked appointments. Not impressions, and not a monthly report full of charts nobody reads.
From live client accounts
£22
to book a new hygiene patient worth £130 on the day
Dental clinic, London
£25
average cost per enquiry, held there since March
Ground screw installer
What we do
These are not four separate services you pick from a menu. Google Ads brings people who are already looking. The page decides whether they get in touch. The hosting decides how fast that page loads, which decides what the advertising costs you. SEO builds the slower half underneath it.
Get in front of people searching for what you sell, today. We buy the searches with buying intent, block the ones that waste money, track calls and WhatsApp properly, and feed the enquiries that turned into real work back to Google so the bidding learns from your customers rather than your form fills.
See howWe build the pages our own campaigns point at, and we host them ourselves. That way performance never depends on another agency's cooperation, and a page can change the same afternoon. Updates, backups, security and downtime stop being anything you think about. Builds from £4,000.
See howThe slower half, and worth starting early for exactly that reason. A page for each service in each area you cover, your Google Business Profile actually maintained, and the technical work that stops Google ignoring pages you paid to have written.
See howBusinesses we have worked with
Dental practices, installers, fitters and property people. The work has changed over the years, from logos and websites to campaigns that have to produce enquiries, but the type of business has not.
Why one supplier
Most owners we speak to have lived some version of this. The ads agency says the website is not converting. The developer says the traffic is poor quality. Both are partly right, neither will fix it, and you are the one paying for the argument while the budget keeps running.
When this happens
Ads agency plus a separate developer
Bold Tony
The page needs changing
You raise a ticket, wait for a quote, then chase it. Two weeks if you are lucky.
Message Don. It is changed the same day, usually within the hour.
Enquiries drop
Each supplier explains why it is the other one's fault. You are left to referee it.
One party to ask, and one party who cannot pass it on. We tell you what we found.
Tracking breaks
Weeks of data lost before anyone notices, and Google's bidding learns the wrong lesson.
We built the form and the tracking together, so we are alerted when it stops.
Who you will actually deal with
We are a husband and wife studio in London. VJ designs, Don builds the sites and runs the campaigns, and Don is the person you deal with from the first call onwards. Where a job needs a specialist, and occasionally it does, we bring in people we have worked with for years, all of them here in London, and we manage them ourselves. You are never handed a supplier to chase.
Most of our clients are family businesses too, which is probably why the arrangement suits them. You get a direct number, straight answers, and someone who remembers your business without opening a file first.
Runs the campaigns, builds and hosts the sites, and answers the phone. Working in search and web since 2012.
Designs everything you will see, and directs the specialists we bring in. Her design career includes work for national brands before Bold Tony.
Direct line · 07380 122 940 · info@boldtony.com
I have used Bold Tony's services for a long time. Don and VJ are very professional, quick and produce work of high standards. They are always on hand to give good advice.
Don was able to quickly pinpoint significant website issues I had that were impeding my SEO performance... His clear communication, professionalism, and skill make him an invaluable resource.
Whether we are a fit
We would rather tell you on the first call than take a fee and hope. If the arithmetic does not work for your business, we will say so and point you somewhere better.
Start here
A short call with Don. No pitch deck and no pressure. We tell you what a realistic cost per enquiry looks like in your trade, roughly what it would cost to run, and whether it is worth starting at all.