Website design & hosting
Your website is not a separate project from your advertising. It is the half that decides whether the enquiry actually arrives. So we build it, we host it, and when a number moves the wrong way there is nobody else to ask.
Emergency appointments · Bromley
Someone searches for what you sell.
Your ad appears above the results.
Your page loads, answers the question, asks for the enquiry.
The enquiry reaches you, with the search that produced it.
Google controls the first two steps. Everything after the click is ours. Which is exactly why we will not let it depend on a website we did not build or a server we do not run.
Why we insist on building it
Most owners we speak to have lived some version of this. The ads agency says the website is not converting. The developer says the traffic is poor quality. Both are partly right, neither will fix it, and you are the one paying for the argument while the budget keeps running.
When this happens
Ads agency plus a separate developer
Bold Tony
The page needs changing
You raise a ticket, wait for a quote, then chase it. Two weeks if you are lucky.
Message Don. It is changed the same day, usually within the hour.
Enquiries drop
Each supplier explains why it is the other one's fault. You are left to referee it.
One party to ask, and one party who cannot pass it on. We tell you what we found.
The site is slow
Your ad costs quietly rise. Nobody flags it, because nobody owns both sides.
We host it, so speed is ours to fix, and we fix it before it costs you clicks.
Tracking breaks
Weeks of data lost before anyone notices, and Google's bidding learns the wrong lesson.
We built the form and the tracking together, so we are alerted when it stops.
Something goes down
You hear it from a customer. Then you find out the ads have been running to it all day.
We are alerted first, campaigns paused if needed, and you get a message explaining it.
What we build
You sell a considered service. Nobody books implants or a new driveway from a homepage on the first visit. They read, they weigh it up, and then they get in touch. Every page we build is shaped around that one moment.
Templates carry code for a hundred features you will never use, and every one of them slows the page down. We build only what your page needs, so there is nothing sitting there getting in the way.
Page speed feeds into Google's Quality Score, and Quality Score sets what you pay per click. A quick page is not a technical nicety. It is a lower cost per enquiry, every month, permanently.
Price ranges, what happens at the first appointment, how long the work takes, whether you cover their postcode. Answer the real questions and the enquiry form stops feeling like a leap.
Forms, calls and WhatsApp taps all measured properly, so you can see which service and which area produced each enquiry. Most sites we inherit measure nothing, or measure the wrong thing entirely.
A page trying to sell six services sells none of them well. We build a dedicated page for each thing you want the phone to ring about, which is also how we point ads at them without wasting a click.
Not built inside a platform you have to keep renting in order to keep your website. You own the domain and the content, and you can take both with you whenever you like.
Why speed is a money question
Once when a visitor gives up before it loads. Then again on every single click, because Google charges more to advertise a poor experience. Most agencies treat this as a technical footnote. It is the closest thing there is to a permanent discount on your advertising.
Built lean, on hosting we run ourselves, tuned properly rather than patched over with a caching plugin.
Visitors who wait for a slow page arrive already irritated. Most simply go back and click a competitor instead.
Google rates landing page experience as part of what it charges you. A better rating lowers your cost per click.
Nothing else changes. You simply pay less per visitor, and more of them get in touch.
Fully managed hosting & care
No update notifications. No expired plugin licences. No email from a developer explaining why the site went down on a Sunday. We host it on servers we manage, and looking after it is our job rather than a task sitting on your list.
Who you will actually deal with
We are a husband and wife studio in London. VJ designs, Don builds the sites and runs the campaigns, and Don is the person you deal with from the first call onwards. Where a job needs a specialist, and occasionally it does, we bring in people we have worked with for years, all of them here in London, and we manage them ourselves. You are never handed a supplier to chase.
Most of our clients are family businesses too, which is probably why the arrangement suits them. You get a direct number, straight answers, and someone who remembers your business without opening a file first.
Runs the campaigns, builds and hosts the sites, and answers the phone. Working in search and web since 2012.
Designs everything you will see, and directs the specialists we bring in. Her design career includes work for national brands before Bold Tony.
Direct line · 07380 122 940 · info@boldtony.com
How a build runs
Most builds take six to eight weeks from first call to going live. The longest part is usually waiting on content from your side, so we tell you exactly what we need and when we need it.
Half an hour with Don. What you sell, what a good customer is worth to you, and which services you actually want more of. If we are not right for it, we say so on that call rather than three weeks later.
We map every page before anything is designed. One per service, and per area where it earns its place. We write the copy from a recorded call with you, so you are never left staring at a blank document waiting for inspiration.
VJ designs it, Don builds it. You review it on a private link and leave feedback in one place. Two rounds of changes are included and most clients do not use both.
We handle the move, set up the tracking, and check every page on a real phone before we call it finished. After that it sits on our hosting and stops being something you think about.
Efficient service. Seamless process from start to finish of our website design and creation.
From the get-go, Don impressed me with his dedication and expertise in both website design and SEO... What truly stood out was his genuine care for my business's success, as he went above and beyond during our consultation.
What it costs
Website build
From £4,000
One off. Structure, copywriting, design, build, tracking and going live. The final figure depends on how many service and area pages you need, and you have a fixed price before you commit to anything.
Hosting & care
From £[PRICE] a month
Ongoing. Hosting, updates, daily backups, security, uptime monitoring and small changes. No minimum term. We would rather you stayed because it is working than because you are contracted to.
Straight answers
For a site we build, yes. It is the only way we can stand behind how quickly it loads and how reliably it stays up, and speed is part of what makes the advertising cheaper. We handle the whole move, including your domain and email, and there is no downtime.
You keep your domain and your website. We export everything and hand it to whoever takes over. There is no minimum term on the hosting and nothing is held hostage. We think that is the only fair way to run it, and it keeps us honest about doing good work.
Sometimes. If it is reasonably quick and we can add proper landing pages to it, we will say so and save you the money. Often it is built in a way that fights us, and paying us to work around someone else's site is a poor use of your budget. We tell you which it is before you spend anything.
With Google Ads running alongside it, within days of going live. That is the point of pairing them. If you are relying on search results alone, realistically several months. We will be honest about which applies to you before you sign anything.
You can, and we will show you how. Most of our clients would rather send a message and have it done, so that is included and there is no charge for small changes.
Don runs your project and does most of it. VJ designs. For the parts that genuinely need a specialist, backend development or attribution work for example, we bring in people from a small group we have used for years, every one of them London based. Nothing is handed to an offshore team. We brief them, we check the work, and we carry the responsibility for it. That arrangement is the whole point: you get specialist skill without having to find, brief or chase anyone yourself.
It is a name we liked rather than a person. There is no Tony. You will be dealing with Don and VJ. We mention it because roughly everybody asks.
Start here
A short call with Don. No pitch deck and no pressure. We tell you whether we can help, roughly what it would cost, and what we would expect it to do. If it is not a fit, we say so and point you somewhere better.