Google Ads for property services / London
Hardly anybody searches for what you do. That is the opportunity.
Home staging, lettings, block management, inventories, property maintenance. A few hundred searches a month where a builder gets tens of thousands, and a job worth several thousand pounds at the end of it. That combination needs a completely different approach, and it is the one most agencies get wrong.
- Low volume changes the method. The standard playbook quietly fails here, and we will explain why.
- Two audiences, two campaigns. The owner selling, and the agent who recommends you.
- One company per area. We will not run ads for the firm you compete with.
Why the usual approach fails here
Google's automation needs volume. You do not have any.
Modern Google Ads leans heavily on automated bidding, and automated bidding learns from conversions. Feed it forty enquiries a month and it gets clever quickly. Feed it four and it is guessing, expensively, for months.
This is the single biggest reason property services accounts underperform. An agency applies the playbook that works for a plumber, the automation never gets enough data to learn from, and the budget disappears into broad searches while everybody waits for it to settle down. It never does.
The high volume playbook
Wrong tool
Broad match, full automation, set and forget
Works beautifully with hundreds of conversions a month to learn from. In a low volume account it spends your budget exploring searches you would never have chosen, and calls it a learning period.
What low volume actually needs
Tight and hands on
Exact and phrase match, close human control
A small, deliberately chosen list of searches, checked every week by a person. Fewer clicks, all of them ones you would have picked yourself. It is more work for us and it is the only thing that works at this volume.
It also means we can afford to bid properly. When a job is worth several thousand pounds and there are only forty relevant searches a month, paying well above the average click price is still comfortably profitable. Most accounts we see are doing the opposite: bidding timidly on a huge number of loose searches.
The part almost everybody misses
Your buyer and your recommender are different people.
In most property services there are two routes to a job. The owner finds you themselves, or a professional puts you forward. They search differently, they want different things, and sending both to the same page loses one of them. Two campaigns, two pages, and the same budget goes considerably further.
Audience one
The owner, and they are anxious
Their property has sat unsold for eleven weeks, or the tenant has left it in a state. They are not shopping for a service, they are trying to fix a problem. The page has to show the outcome and the cost before it asks anything.
house not selling what can i do home staging cost londonAudience two
The agent, and they are protecting a relationship
They will recommend you to a vendor and their name goes on it. They care about turnaround, reliability and whether you will make them look good. Price matters less. This audience is worth far more per contact and almost nobody advertises to them.
home staging partner for estate agents trade account property styling londonWhat we can and cannot show you
We run a campaign in this sector. It is too young to quote.
Home staging company, London
Live since August 2026
Enquiries are arriving. There are not yet enough of them to average honestly, so we are not going to put a number next to it. We will publish the figure when it means something rather than when it flatters us.
What we can show you is a foundations installer we have run since March at around £25 an enquiry, and a dental clinic booking new patients at about £22 against £130 of treatment on the day. Different trades, same method: narrow searches, tight control, and outcomes fed back to Google.
Would you rather hear it from a client?
Ask on the call and we will put you on the phone with somebody whose campaign we run, so you can ask them the things you would not ask us. We would rather you did that than take our word for any of it.
What we actually do
Six things, shaped around low volume and high value.
A short list of searches, chosen deliberately
Exact and phrase match on terms we can justify one by one, not a broad net that hopes automation sorts it out. In a low volume account every wasted click is a meaningful share of the month.
A page for each audience
One written for an anxious owner, one written for a professional deciding whether to put their name to you. Built and hosted by us, so either can change the same afternoon.
Targeting by property, not just postcode
Where the housing stock and values suit what you charge. A staging job in one borough is a very different proposition to the same job three miles away, and the targeting should reflect it.
Every enquiry counted, including calls
At four or five enquiries a month you cannot afford to lose one to untracked phone calls. Calls, forms and WhatsApp all tied back to the search that produced them.
Won work fed back to Google
Where volume is thin, the quality of what you feed the bidding matters far more than the quantity. You mark which enquiries became jobs and we upload it, which is how a small account gets sharper instead of drifting.
Spend timed to the market
Listings rise in spring and again in early autumn, and staging demand climbs when properties are slow to shift. We move budget with the market rather than dividing it evenly across twelve months.
One company per service, per area.
In a market with forty relevant searches a month, running two clients against each other would be indefensible. We would be doubling both your costs and charging two fees for the privilege. Ask any agency you are speaking to whether they do the same, and watch how they answer.
What it costs
Published, so neither of us wastes a call.
Campaign setup
From £1,200
One off. Research, account build, call and form tracking, and a page for each audience the campaign points at.
Monthly management
From £350
Weekly search term reviews, bidding, ad testing, page changes, outcome uploads and reporting. No long contract.
Your ad budget
From £600
A month, paid straight to Google and never through us. In a thin market you may not even be able to spend much more than this sensibly.
If one staging job or one management contract is worth a few thousand pounds, the whole thing pays for itself several times over on a single win. That is the sum worth doing before you ring, and it is the sum we will do with you on the call using your figures rather than ours.
Straight answers
What property people ask us first.
Is there even enough search volume to bother?
Sometimes there genuinely is not, and we will tell you before you spend anything. We look at the actual monthly volumes for your services in your areas and show you the numbers. If it comes to forty searches a month and half of those are people researching, we will say so and suggest you spend the money elsewhere.
Our work comes from agent relationships, not adverts.
For most firms in this sector that is true, and it should stay that way. Advertising is not a replacement for those relationships. It fills the gaps between them, and it reaches the agents who have not heard of you. If your diary is already full from referrals, keep your money.
Would we not be better on the property portals?
They are a different thing and often worth doing as well. The portals put you in front of people browsing property. Google puts you in front of somebody who has already decided they need what you sell and is looking for a supplier. The second is a warmer conversation, and it is usually cheaper per enquiry.
Who owns the Google Ads account?
You do. It sits under your own billing and we are added as a manager. If we part ways we step out and everything stays where it is. Agencies that keep the account in their own name are protecting themselves, not you.
How soon would we see anything?
Enquiries can come within days, but be honest with yourself about volume. At four or five a month you need a full quarter before the numbers mean anything. Anyone judging a low volume account on three weeks is judging noise, and we will not pretend otherwise to win the work.
Who would we be dealing with?
Don, from the first call onwards. Bold Tony is a husband and wife studio in London. Where a job needs a specialist we bring in people we have worked with for years, all of them London based, and we manage them ourselves.
Start here
We will tell you if the volume is not there.
A short call with Don. What a job is worth to you, which areas you cover, and where your work comes from now. We will look at the actual search volumes before you commit to anything, and if there are not enough of them we will say so.